The NFL is not the only sports league to make a bold move on social media this year.
The San Francisco 49ers, Cleveland Browns and Seattle Seahawks all have boxes with hearts on them that have been spotted popping up in the wild.
And this is the first time the NFL has done this, but the fans aren’t too sure what to make of it.
“What the heck is a heart shaped, or a heart colored box?” the NFL’s official Twitter account tweeted.
“The hearts are hearts.
The hearts are different.
The box is not different.”
The box itself is also not different.
It looks like a box with hearts printed on it.
That’s the heart shape of the heart shaped football box, a $15.99 item that was released earlier this week.
“This is really a really cool, cool product, so it’s nice to see the NFL making a splash in a way that we’ve never seen before,” said Ashley Grier, a sales manager for The Heart Box, which makes the box.
“It’s a cool product.”
It’s not the first heart shaped product that the NFL makes this year, and it’s not even the first one that fans have gotten confused about.
A few months ago, a San Francisco Giants’ fan tweeted a photo of a box in which the logo of the NFL had been painted over, along with the message, “This is not a box.”
The Giants responded by tweeting, “Please be assured we do not have a logo on our boxes.”
The Heart Box has also made headlines before, when the box itself was found in the parking lot of a Cleveland Browns game.
Fans were quick to point out that the Cleveland Browns had no logo on the box, and the box was in fact filled with empty boxes and was empty.
The NFL later clarified its decision to keep the Browns logo on, and The Heart Bbox is back in stores, and you can find one at the bottom of the box for just $15, the NFL said in a statement to CBSSports.com.
A spokesperson for The NFL did not immediately respond to a request for comment.